Brad Batesole – Google Analytics & Adwords Essential Training 2016

Name Product: Brad Batesole – Google Analytics & Adwords Essential Training 2016

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Do you want to know more about your visitors and how your content is
performing? Whether you run a website for a home business or a large
corporation, Google Analytics is the industry standard for tracking
analyzing, and reporting site data. Knowing how to use Google Analytics
correctly will help you measure site traffic, SEO, engagement, ad revenue
and even activity on social media. This course shows you how to get set up
in Google Analytics and glean insights from each of the reports. Author
Brad Batesole explains how to interpret your results, create and track
goals, and use options like dimensions and segments to go deeper. Each
tutorial is practical and succinct, touching on the features you’ll use
most in your day-to-day analytics workflow

Topics include:
* Creating a Google Analytics account
* Installing tracking tags
* Reading the dashboard, graphs, and data tables
* Setting up report filters
* Looking at audience demographics and interests
* Tracking engagement with behavior reports
* Exploring traffic with acquisition reports
* Viewing shared content and referrals with social reports
* Reviewing SEO feedback
* Tracking events
* Configuring conversion goals
* Adding custom campaign tracking



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