Joe Soto – Marketing Agency Academy 2108


Name Product: Joe Soto – Marketing Agency Academy 2108
Sale Page: _http://www.joesoto.net/event/local-consulting-academy-live-mastermind/

Price: $379

10 Weeks, 8 BIG Modules With Over 82 Lessons
Here is what you’ll learn in this massive 10 Week Course…

Week 1, Module 1 – Getting Started: In this module we’ll cover the mindset that is the basis for how you approach your local consulting
business and your clients. You’ll learn the four key philosophies that drive your success with clients
and help you price your services. We’ll also cover the top 5 local niches to focus on and how to access
the local competition.

Week 2, Module 2 – Finding Local Clients (Prospecting): In this module we’ll focus on targeting the
right clients and how to approach client prospects. We’ll also dive into the 17 Ways to Find Clients.
Well cover how to market your value and how to get past the gatekeepers and how to properly set
appointments. You’ll get my Cold Call Email Letter Templates as well.

Week 3 & 4, Module 3 – Selling Clients (Presenting & Closing): In this module, perhaps the most
important in the entire course, you’ll discover how to price your services with confidence, how to
present your services and how to close. You’ll learn specific sales techniques to gain agreement
and position yourself as a trusted advisor. You’ll learn how to write proposals and you’ll get my
proposal checklist, proposal and agreement templates. Some of the additional lessons in this module
are how to have a discovery meeting, how to pre-frame, how to gain instant credibility, how to have
a sales conversations vs pitching, how to read your customer’s communication style, asking relationship
building questions, how to the prospects current situation and goals, how to demonstrate empathy,
educating and Positioning, how to gain permission to be critical, the art of telling stories to persuade,
how to give an effective and persuasive demonstration and presentation, and how to recognizing buying signals.
Then, you’ll learn how to close, how to ask for the business and how to get a decision on your timeline, not theirs.

Week 5, Module 4 – Overcoming Objections: In this module you’ll learn the art of inoculating objections,
overcoming them before they come up. Lessons include, positioning against competitors, handling price
objections, overcoming stalls positioning the relationship, how to position a follow up and set expectations.

Week 6, Module 5 – Advanced Persuasion Skills: In this module you’ll learn some advanced strategies for
persuading clients. I’m going against the advice of others who have suggested I sell this module as a
separate course because there is so much material.

Week 7 & 8, Module 6 – Managing Clients and Getting Results: In this module you’ll access lessons
covering how to get client payment and invoicing, what services to outsource, how to outsource your
services, and how to manage your clients and their projects. We’ll also cover how to use digital
marketing to get results for your local clients, including how to leverage Facebook advertising to
drive market reach, build the client’s email database, and ultimately increase sales. Yes, I’ll show
you proven local marketing funnels that you can use to create the same results for your clients.
I’m going to give you the 75 page digital marketing plan template to use for your clients –
this alone is worth half the fee of the course because of the time it saves you.
We’ll also cover how to use email and mobile marketing for local clients, and how to sell these
services to make additional revenue for your consulting business or agency.

Week 9, Module 7 – How to Generate Ongoing Referrals: In this module you’ll learn how to leverage the
three type of referrals, 1) client referrals, 2) non client, and 3) indirect referrals. As you begin to
establish your consulting business, you’ll learn how to get clients coming to you.
Week 10, Module 8 – Your Next Level: Scaling Your Business: In this module you’ll learn some strategies
to scale your business from 6 to 7 figures. I show you exactly how to structure your business and team
for profit so you don’t have to worry about cash flow and your time being spread too thin.
Bonus Module – More than 10 lessons! You’ll get access to an updated slideshow PPT social media
presentation (180+ slides) that you can deliver via webinar or at an in-person local event – and you
can customize it to your business and brand. You’ll also get the new lesson on “How to Make Your Videos
Go Viral on YouTube.” In this module you’ll learn from a young entrepreneur how he exploded his
company’s YouTube Channel to over 700K subscribers, and how they’ve gotten millions of views of their
videos – without spending a dollar on advertising.

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