[Special Offer] Perry Marshall – Rosetta Stone Seminar Recordings

Name Product: Perry Marshall – Rosetta Stone Seminar Recordings
COST: $1999
Size: 11.4 GB

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The business I’m in is not the business you think I’m in. This is only the exterior. I’m going to show you the whole thing.

Marketing is essential. You’ll never rule anything without a thorough knowledge of marketing. But it’s not enough anymore. And until you have a clear, simple, elegant road map to the big levers, you will be mired in a sprawling swamp-bog of complexity. Most marketing education stops here. It’s not enough.

Equity is mandatory. There are three kinds of equity: I) Cash Equity: You set aside enough money to invest in assets that throw off cash. II) 80/20 Lifestyle Equity: When you don’t have equity (i.e. baseball player or oil painter) but you do have other forms of leverage. III) Business Systems Equity: You build a business you can sell. Rosetta Stone is about getting Business Systems Equity – even if you’re in a type #I or #II business right now.

Scale is the hardest step. It’s also the step that looks the easiest! In nearly any industry it’s easy to scoop up 1% market share. Even if you’re a bit player, there’s low hanging fruit you can shake off somewhere. But… getting 10%, 20%, 30% of the market – everyone makes it sound easy but it’s very hard.

Moat is the most rare. Nothing determines the value of your equity more than your moat.

95-99% of businesses don’t have a moat. The world’s greatest moat is Network Effect. Network Effect is when Ebay has buyers, which attracts more sellers, who attract more buyers. Ebay might seem stodgy in 2018, but it’s more immune to attack than the presidential palace in North Korea. You could spend $100 billion and you’d still never get Ebay’s buyers and sellers to switch to a new auction site. And that’s the kind of moat you need. The problem is, nobody has worked out a formula for regular businesses to attain Network Effect. Before now.

Rosetta Stone is Network Effect for Everyman.

Castle is your personal financial protection. It’s your autonomy and freedom. It’s immunity from confiscatory tax laws. It’s your capacity to rule as a Wise King. It’s the fortress that enables you do to the things you care about. Superstars of Planet Perry like Clate Mask and Ed Harycki, Mark Ingles and Bill Seagraves; programmer Monica Snyder, dog trainer Susan Garrett and tennis champion Florian Meier, are not only accomplishing what they want financially, but their lifestyles support their personal priorities and deep convictions.

 

 

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…King…