Running a Profitable Business: Understanding Financial Ratios

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Financial ratios—such as ROI (return on investment) or ROA (return on assets)— are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald’s. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.

Topics include:
What are financial statements?
Understanding the DuPont framework
Working with common-size financial statements
Reviewing profitability, efficiency, and leverage ratios
Analyzing potential-pitfall ratio.



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